// fractional cmo + certified ai engineer · san diego, ca

Hi, I'm George.
Revenue is a system.
I build the whole thing.

Go-to-market strategy, the websites it runs through, revenue operations, and agentic AI, wired together for founder-led B2B, e-commerce, and SaaS companies in the $1M to $20M range. I've done this hands-on for 70+ founder-led businesses, and built, scaled, and exited my own. Now I do the same work for yours.

Book a 20-minute intro call See the case studies
George Banda
EN / ES · bilingual
I'm native in both. I present, write, and negotiate in either one.
$24M+
revenue influenced
$12M+
attributable, skale media
275%
avg yoy growth
70+
founder-led clients
1
exit · b&g trading, 2022
// the system

Three layers.
Zero handoffs.

Most companies buy these from three vendors who don't talk to each other. I build them as one engine, so the strategy is measurable, the pipeline is instrumented, and the AI has real data to work with. One person owns all three, which is usually where the leverage is.

01

Go-to-Market

ICP definition, positioning, channel selection, a 90-day roadmap, and the website or storefront it all lands on, built by me. Messaging follows one shape: Problem, Mechanism, Result.

WebPaidSEOOutboundEmail
02

Revenue Operations

CRM architecture, Fit × Intent lead scoring, unified funnel design, cross-team SLAs, and multi-touch attribution you can actually read.

HubSpotSalesforceGoHighLevelClay
03

AI Engineering

Agentic systems, voice and text agents, RAG over your docs, lead enrichment, meeting intelligence, pipeline monitoring. Built end to end, by me.

PythonLangGraphMCPVapi
// results

Real engagements.
Real dashboards.

All case studies →
01 · Founder & Director2018 to 2022
$4M+

B&G Trading

B2B wholesale marketplace bootstrapped from $0. $453K peak month, 13-person team, $50K/mo paid acquisition, 50K subscribers.

Acquired 2022
02 · Fractional CMO2023 to now
275%

Gold Tier Structures

Solo founder to multi seven figures and 20+ people in under 3 years. 500-SKU storefront, full-funnel CRM, 200K+ prospects reached, $15K to $250K+ deals.

Avg YoY growth
03 · Fractional CMO30 months
$3.3M

NWOT Outlet

Brick-and-mortar to $3.3M online. 64K subscribers at ~20% conversion, 6 to 8× ROAS, AI support at 90%+ satisfaction.

Online sales built
04

Goldie Locks®

AI Engineer · 2024 to 2025

Enterprise agentic system with RAG over product and policy docs, integrated with Shopify and internal dashboards. 50K+ monthly visitors served.

65%
Tickets deflected
// why the ai part matters

Certified engineer, not just a marketer with a chatbot.

I architect the agents and build the systems end to end. Stanford, Wharton, Nvidia, IBM, Vanderbilt, and Anthropic on the certificate wall, and production systems handling 50K+ monthly visitors in the field.

PythonLangGraphLangChainMCPClaude CodeVapin8nRetool
“George actually changed the trajectory of my business. I didn’t have to spend weeks training him and telling him what I needed done, I simply showed him the process of my business and he knew what to do.”
John TuomoThe Barnsley Fern
Stanford Engineering
Generative AI for Product Innovation
Wharton Exec Ed
AI for Business
Nvidia
Generative AI / LLM Associate
IBM
AI Engineering Professional
Anthropic
Claude Certified
Vanderbilt
Agentic AI Architecture
HubSpot
Revenue Operations
Google
AI Professional · Digital Marketing · GA4
// off the clock

Founder first.
Operator always.

I started B&G Trading in 2018 with no outside money and sold it in 2022. Every growth system in that company, I built myself. That's still how I work: hands on the keyboard, not on a slide deck. Based in San Diego. Fly fishing, horses, and open water when I'm not shipping.

Fly fishing Riding in Montana Our dog in the Montana mountains Cliffs of Moher Shoreline
// how it works

Ninety days to a working engine.

Days 1 to 14AuditFunnel, CRM, stack, and numbers. I'll share what I'm seeing and what I'd look at first.
Days 15 to 60BuildPositioning, channels, CRM architecture, scoring, and the first AI agents in production.
Days 61 to 90ScaleAttribution live, SLAs in place, budget scaling against real ROAS. Then we decide what's next together.
“Every recommendation he made for me was with intention. He knows what he’s doing.”
Next Phase Clinic

Want a second set of eyes on it?

20 minutes, just a conversation. Tell me what's going on and I'll share what I'd look at first. No pressure, no pitch deck. Your call, either way works.

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