I built my own
company first.

In 2018 I started B&G Trading with no outside money. By 2022 it had done $4,042,782, hit a $453,794 peak month, and been acquired. I built every growth system in it personally: paid acquisition, CRM, SEO, email, and ops.

I started in enterprise sales. Four years at Auction Technology Group, first as an account manager and implementation specialist, then running the US heavy equipment and agriculture division. That's where I learned what a real pipeline looks like and how fast a bad one falls apart.

Then I went and built my own. B&G Trading was a B2B wholesale marketplace for liquidated name-brand apparel sourced straight from major retailers. I did the sourcing, the ads, the CRM, the email, the hiring, and eventually the exit. Thirteen people, 50,000 subscribers, $50K a month in ad spend that had to pay for itself every month.

After the acquisition I co-founded Skale Media in San Diego and started doing the same work for other founders: 70+ founder-led businesses so far, and $14M+ in attributable client revenue. Somewhere in there I realized the hardest part of every engagement had stopped being strategy and started being engineering, so I went and got certified properly: Stanford, Wharton, IBM, Nvidia, Vanderbilt, Anthropic.

Now I build the sites and the systems, architect the agents, and run the funnel. Same person, all three layers. That combination seems to be the part that's hard to find.

Clients tell me the reason they stay is that I answer the question they asked, quote a number, and then do the thing. That's not a philosophy, it's just how I'd want to be treated.

I'm based in San Diego with my wife and our dog. Fly fishing in Montana, riding when I get the chance, and open water whenever it's close. I studied abroad in Finland and got a philosophy degree before any of this, which explains more about how I think than the certifications do.

The full certification list lives on Credentials.