The audit takes two weeks. It isn't a brand review or a list of best practices. It's a search for one number: the step in your funnel that converts far worse than it should. Here's how I find it, and why fixing it is almost always the best money you'll spend first.
Every funnel is a handful of steps, each with a conversion rate. Multiply them together and you get revenue. When I map a client's funnel, one rate almost always sits far below where it should, and it's rarely the one the team is worried about.
Illustrative funnel. In this example the last step should be closer to 20%, which is what it does when qualified leads get a fast, prepared follow-up.
Because the rates multiply, improving any step lifts the result by the same proportion. What differs is how far each step can realistically move, and what it costs to move it. So I line every lever up side by side.
Illustrative, each lever moved on its own from the funnel above. Deals rounded.
The middle two are worth doing eventually. The bottom one beats doubling the ad spend on its own, and it costs no media budget, because everything above it is already paid for. Doubling ad spend doubles the bill to get fewer deals, and the leak is still there, now leaking twice as much. That is what "find the leak before adding fuel" means in numbers.
Four things, and I need access rather than a presentation. Where a number doesn't exist yet, that's a finding too: you can't fix a step you can't see.
A written plan, ranked by impact divided by effort, so the first item is the one that moves the most revenue for the least work. You can run it yourself or hire me to run it. It's yours either way.
$3.3M online for NWOT Outlet in under 30 months, at a consistent 6 to 8× blended ROAS. The store, the funnel and the email machine came first; paid was scaled against real ROAS, not guesses.
20 minutes. Bring your rough numbers and I'll show you where I think the leak is. No pitch deck.