// results

Eight years of
numbers I own.

Every figure below is attributable and I can walk you through how it was measured. Some of it is my own company. Most of it is client work where I owned the system end to end, not just the advice.

$24M+
total b2b & dtc revenue influenced
$12M+
attributable client revenue, skale media
$4M+
my own company, built and exited
7
engagements documented below
01Founder & Director·2018 to 2022

B&G Trading

A B2B wholesale marketplace for liquidated name-brand apparel, footwear, and accessories, sourced directly from major retailers and brands. I started it with no outside money and built every growth system in it myself: paid acquisition, CRM, SEO, email, and ops.

Exited 2021B2B Wholesale
$4,042,782
revenue built from $0
$453,794
peak monthly revenue
50,000+email subscribers grown organically and through paid
13 peopleteam built and managed, sales through fulfillment
$50K+/mopaid acquisition budget scaled profitably
B&G Trading Shopify dashboard showing $4M+ total sales
Shopify dashboard · $4M+ total sales
B&G Trading peak month of $453K in sales
Peak month · $453,794
02Fractional CMO & AI Engineer·2023 to now

Gold Tier Structures

B2B manufacturing, custom steel and metal structures. I came in when it was a solo founder and built the full engine: positioning, an e-commerce storefront, GoHighLevel CRM automations, and cold outbound at real scale. Three years later it's a multi seven-figure business with a 20+ person team.

ActiveB2B Manufacturing
275%
average yoy growth
20+
person team, from one founder
200K+prospects reached, roughly 30K contacts a month
40,000+prospect email list built through strategic PPC
500+products live in a purpose-built storefront
$15K to $250K+average deal size range
Gold Tier Structures campaign creative
Campaign creative & brand system
Gold Tier Structures storefront mockups
Storefront · 500+ products
03Fractional CMO & AI Engineer·2022 to 2024

NWOT Outlet

DTC and B2B off-price apparel. A brick-and-mortar-only retailer with no online presence. I built the Shopify store, the funnel, the email machine, the outbound motion, and the AI support layer, then scaled paid against real ROAS.

DTC / B2B E-Commerce
$3.3M
online sales in under 30 months
6 to 8×
consistent blended roas
64,000+email subscribers at roughly 20% conversion
90%+AI support satisfaction, 50% faster resolution
1,000+products merchandised on Shopify
100K+prospects in B2B cold outreach, plus UGC and micro-influencer creative
NWOT Outlet Shopify dashboard showing $3.3M in sales
Shopify dashboard · $3.3M online sales
NWOT Outlet creative and funnel assets
Funnel & creative assets
04AI Engineer·2024 to 2025

Goldie Locks® Luxury Hair Care

I built an enterprise agentic system with RAG over their product and policy documentation, integrated across Shopify and internal dashboards. It handles the volume that used to hit the support inbox.

AI EngineeringRAG
~65%
support tickets deflected by the agent
50K+
monthly visitors served
// also

Shorter engagements.

05 · RevOps & AI · 2025

Barnsley Fern

I built the RevOps and AI automation infrastructure for a done-for-you commercial insurance lead generation company. Four months, start to handover.

06 · Fractional CMO · 2023 to 2024

BIC Auctions / Best in Concrete

A 35-year-old family business with no modern marketing function. I modernized their operations and digital presence without breaking what already worked.

07 · Co-Founder · 2022 to now

Skale Media

My San Diego agency: AI automations, sales funnels, websites, and SEO for small to mid-market businesses. $12M+ in attributable client revenue to date.

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