Three disciplines, one engine. You can hire me for the whole thing as your Fractional Chief Marketing & AI Officer, or for one layer if that's the only piece that's broken. Happy to talk it through and tell you honestly which one would actually help. See the method, with diagrams →
Most of the time the product is fine and the story is the problem. I define who you're actually for, what to say to them, and where to say it, then put a 90-day roadmap against it so it's a plan and not a deck.
Every message I write follows one shape: Problem, Mechanism, Result. If a claim can't survive that structure, it doesn't ship.
“George is a consummate professional… He helped me hone in on telling our story and he took on the Herculean task of copywriting and streamlining the flow of the user’s experience as well as get our message across.”
This is the layer that's easiest to skip and hardest to do without. If you can't see which touch created the deal, it's hard to know where the ad budget is actually working. I rebuild the CRM so the numbers are trustworthy, then hold sales and marketing to the same definitions.
Lead scoring runs on a Fit × Intent model, so reps work the right accounts instead of the newest ones.
I architect and build these systems myself. That matters, because an AI layer built on a broken funnel just automates the mess faster. I build these after the first two layers are solid, and they run in production, not in a demo.
Recent example: an agentic RAG system serving 50K+ monthly visitors and deflecting about 65% of support tickets.
“George not only demonstrated a deep understanding of AI and automation but also adapted the technology to fit our specific needs, significantly improving our operational efficiency. Really stellar work!”
I keep a small number of clients at a time, four at most, because I'm the one doing the work. Pricing depends on scope, and I'll quote it exactly on the call. Whatever I quote, I'll honor it whenever you're ready to move. How the retainer runs, week by week →
Two weeks. I go through your funnel, CRM, stack, and numbers, then hand you a written plan of what I'd suggest fixing and in what order. You can run it yourself or hire me to run it.
I run the revenue engine alongside your team. Strategy, ops, and the AI layer, built and looked after by me. This is how Gold Tier Structures went from a solo founder to 20+ people.
A scoped AI system: an agentic support layer, a voice agent, a RAG assistant over your docs, or enrichment and pipeline monitoring. Built, deployed, documented, and handed over.
20 minutes, and I'll give you my honest read. If the audit is all you need, I'll say so.