// faq

The questions
I get every week.

Pricing, commitment, scope, and fit, answered the way I'd answer them on the call. If something here rules me out for your situation, that's useful information for both of us.

// engagement & pricing

How this works and what it costs

01What's a fractional CMO, and how is it different from an agency?

You get one senior operator who owns your revenue strategy and builds the systems, not an account manager routing work to junior people. I'm in your CRM, your ad accounts, and your funnel directly. Agencies sell you a channel. I own the whole go-to-market motion and the reporting that proves it worked.

02How much does it cost?

It's scope-dependent, with packages starting at $2,500 a month. Where you land depends on how many channels and brands are in play, not on hours. I'll tell you on the call which one your scope actually fits, and I'd rather size it right than undersell it and renegotiate in month three.

03What's the commitment?

90 days minimum. That's not a lock-in, it's how long it takes to build something worth measuring. The first 30 days are foundations, and if you cut it at 60 you've paid for the setup and left before the return. After 90 it's month to month.

04Why not just hire someone full time?

A marketing director at $120K costs you closer to $150K once you add benefits and payroll tax, and you're betting on one person's skill set. For a fraction of that you get someone who's built and exited a company, scaled paid acquisition to $50K a month, and architects AI systems. If you need daily execution across a big team, hire. If you need the strategy and the systems to be right, this is the better trade.

05How much of your time do I actually get?

I bill by scope, not hours. You get the outcome we agree on, and I build automation so the repetitive work runs without me. If you want to sanity-check it, the scopes I take on run somewhere between 45 and 75 hours of real work a month depending on the package, but I'd rather be measured on pipeline than on a timesheet.

// process & results

What the first 90 days look like

06What happens in the first 90 days?

First 30 is diagnosis and foundations: ICP, positioning, CRM architecture, tracking and attribution so we can actually see what's working. Days 30 to 60 we turn on the channels that fit your buyer and start building the automation layer. Days 60 to 90 we scale what's converting and cut what isn't. You'll have a reporting view from week three, not month three.

07How fast will I see results?

Depends on your sales cycle and whether there's existing pipeline. Paid and outbound show signal in 30 to 60 days. SEO and content take 4 to 6 months to compound. What I can promise inside the first month is that you'll know your real numbers, which most founders don't when we start.

08Do you do the work, or just tell me what to do?

I do the work. I've built every growth system I've sold personally: paid acquisition, CRM, SEO, email, outbound. Where it makes sense I bring in a specialist and direct them, but you're not paying me to produce slide decks. Hands on the keyboard.

// fit & logistics

Whether we should work together

09What if I already have a marketing person or team?

That usually makes this work better. I run the strategy and build the systems, they execute against a clear plan instead of guessing. Most in-house marketers I've worked with are capable people who've never been given a real go-to-market architecture to work inside of.

10Are you remote?

Yes, 100% remote, based in San Diego. Every system I build is designed to be operated remotely, so nothing in the work depends on me being in a room. I'm also fully bilingual, so Spanish-speaking markets and teams are no issue.

11What does the AI engineering actually do for my business?

Concrete examples: an agentic support system for a hair care brand that deflected about 65% of tickets across 50,000 monthly visitors. Outbound enrichment that let one manufacturer work 30,000 contacts a month. Lead scoring, meeting intelligence, pipeline monitoring. It's infrastructure that removes headcount you'd otherwise have to hire, not content generation.

12Do you know my industry?

I've scaled B2B manufacturing (275% average YoY growth, deals from $15K to $250K), e-commerce ($3.3M online in under 30 months at 6 to 8× ROAS), and SaaS. I've also built and exited my own company, so I've sat in your chair. If your model is genuinely outside what I've done, I'll tell you on the call rather than take the retainer.

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